Creative director / Lead concept and innovation. – Give it a name – Artist and Speaker
Robert Overweg is an artist and expert in the field of Virtual Worlds. He guides some of the most leading international companies in making the digital transformation, using design and technology as a catalyst for this change. Robert gives lectures, creates art, offers companies guidance in concept development, strategy and the execution of this.
Robert has built the concept and innovation department from the ground up at digital agency Triple. Found their own distinctive voice in design and thinking. A vision that focusses on infusing technology and design with emotion and play. Always using design and technology as a catalyst, a multiplier for transformation in organisations or products. To create a more fitting identity, he rebranded the company and developed new business opportunities for Triple.
He was responsible for (a.o.):
RTL XL, Vodafone, Beyond Sports, Beyond Care
As an artist Robert started exploring virtual worlds (of computer games) and photographing them back in 2007. He sees them operating as a direct extension of his physical world, with exhibitions ranging from South Korea to most recently Centre Pompidou, Paris.
As an expert in Virtual Worlds, Robert has developed two branches in VR. With Beyond Sports he creates VR solutions for professional sports teams. Pioneering together with the Dutch National team, Ajax and others. With Beyond Care the focus is on makings people’s lives better through Virtual Reality. By improving treatments, reducing pain, or desensitising traumatic experiences through VR.
As an international speaker Robert asks other people to embrace technology, but with a critical view, just like he does. He gives talks about the digitisation of our world and how VR will evolve. Talks have been given at:
Yonsei University (Seoul)
Dutch Design Week (Eindhoven)
Next conference (Hamburg)