Karel is responsible for ServiceNow’s incubation centre created for the innovation and development of all future products. Karel’s career started in the early 90’s as Software developer at Prolin Software. After its acquisition by Hewlett‐Packard he became the product manager for what became HP’s Service Desk. After its successful launch he co‐founded GorillaPark, a European Business Incubator and early stage fund for technology start-ups across Europe. 2004 saw Karel return to the enterprise software space, founding Mirror42, a cloud‐based Business Intelligence company, which later became ServiceNow’s first acquisition in 2013. Since then, Karelhas held Vice President and General Manager products roles for Analytics, IT Business Management and IT Asset Management before setting up ServiceNow’s incubation centre.