How to win the Tour de France using data & analytics?
Using special techniques, such as machine learning, KPMG and Team Sunweb are looking for connections, trends and developments in data. The goal is to turn cold data into real insights. Insights that can benefit the riders and the whole team. The analysis we can perform using a data platform provides a very detailed picture of the performance of the individual riders and how the cyclists and their specific qualities are developing over time. But the results of the analysis can also be used immediately to make decisions that will influence the course of the race, such as unexpected changes in the weather or competitor performance. The KPMG approach is focused on progress, by bringing technology and people together.
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