Iwan Spekenbrink, born in 1976, performed sports management and marketing before starting a professional cycling team in 2008 as Skil-Shimano. Over the following years he built a young, driven team focused on a clearly outlined set of principles, based on a clean and fair sporting vision, called the Keep Challenging model and working with a Keep Challenging mentality. The International German licensed team developed over the seasons, reaching WorldTour status in 2013 and being a solid force in the very top of pro road cycling with both the Team Sunweb’s Men and Women programmes. Iwan’s virtual signature is also visibly recognize on the team with the two distinctive Keep Challenging stripes dominantly represented on the team’s kit, symbolizing Iwan’s and the team’s innovative elite top sports DNA.