Helen Tubb
Founder & Managing Director at HT Consulting

Helen Tubb (Helentubb.com) – ‘Driving results through all-gender leadership from within’

Not enough women are reaching or remaining in executive roles. Not enough women reflect diverse faces and backgrounds. Not enough women, men and non-binary people working together for a better way forward. “This is the status quo for many businesses despite decades of evidence showing that more women and greater diversity in leadership drives business innovation, growth and success.”, says Helen Tubb, who has more than 30 years experience in senior roles, and did groundbreaking research for INSEAD on the subject, including interviews with executives in digital and technology.

She emphasises that the Netherlands has one of the lowest shares of women working in STEM fields in Western Europe and many Dutch are only just starting to develop their DEI policies and strategies. “This presents a big opportunity for companies. They have a chance to drive real change by retaining and advancing the very best, most diverse talent in the fast-growing technology space.” At CIODAY she will present key data points in a focused D&I discussion on how diversity and inclusion drive results, while elaborating on how this can be broadly embraced.

Creating sponsorship of diverse talent

Helen Tubb brings a unique combination of international executive experience and world-class psychology education to advance women and other historically marginalised groups into senior positions. Her approach is grounded in her distinction-awarded research for INSEAD and her proprietary Sponsorship Power Up Rings (SPUR) model. This model provides a structured yet adaptive way to develop sponsorship strategies that foster the growth and advancement of diverse leaders.