New research reveals risk factors to business success in post-pandemic world

27 september 2022

A majority of senior leaders around the world are now making it a strategic priority to adopt a data-driven approach to doing business and creating a digital-first business model

Business leaders have their work cut out for them – and they seem to be well aware of that fact. A majority of senior leaders around the world are now making it a strategic priority to adopt a data-driven approach to doing business and creating a digital-first business model. The only problem is, business leaders are also prioritizing a host of other strategic objectives that encompass the entirety of the business trinity: process, people, and technology. The risk, of course, is that competing priorities will paralyze any of these initiatives from moving forward.

To better understand the state of the modern enterprise and how leaders are preparing for long-term success, Cognizant commissioned Economist Impact to conduct a global survey of 2,000 senior business leaders across eight industries and 10 countries. The research identifies three essential interrelated areas that leaders must prioritize to create a resilient, future-ready enterprise: 1) Realizing full value from accelerated technology adoption, 2) overhauling workforce strategies, and 3) closing the gap on thought and action in the face of growing environmental, social, and governance (ESG) challenges.

“Resilience is the new must-have capability for every organization that expects to thrive in this time of intensifying competition, ever-accelerating digital technology, and unpredictable global events,” said Euan Davis, Head of Cognizant Research. “To succeed as a modern business, leaders must be ready for anything, and prioritization is key when everything seems equally critical. We’ve shown that savvy technology investment, attention on developing talent with new and expanded skillsets, and embedding and acting on an ESG agenda are core elements of focus on which leaders can build. The successful CxOs will build future-ready, resilient businesses by ensuring their organizations learn, adapt, and continually evolve.”

Survey highlights include these insights:

Strategic clarity is muddled. Over 90% of business leaders surveyed say it is a strategic priority to adopt a data-driven approach and create a digital-first business model, with 37% citing both imperatives, along with the need to align operations with these new modes of working, as “business critical.”

Technology investment is accelerating beyond what has become the standard shopping list of cloud, advanced analytics, IoT, and artificial intelligence/machine learning (AI/ML) even while respondents say they are not yet realizing the full value of existing investments. In addition to these foundational technologies, of which the vast majority of respondents, 80%, say they have adopted or plan to adopt, there is a growing appetite for an emerging set of technologies; over 60% of respondents say they plan to or are already adopting quantum computing, blockchain, and robotics.

Workforce and talent management strategies need a major overhaul to prepare workers for new ways of work. Nearly half of respondents, at 46%, recognize they lack the skilled talent necessary to make productive use of advanced technologies. When asked about the biggest hurdles to implementing new processes, products, services and technologies over the last 12 months, the two most significant challenges were workforce-related: a lack of knowledgeable staff and a chronic lack of focus on preparing workers for the new ways of work. For example, just one-third, or 33%, of respondents are using data to identify and understand training needs and cultivate talent.

Business resilience is at risk for companies that recognize ESG as a critical consideration but fail to take action to integrate ESG throughout the organization. Nine in 10 decision-makers, or 90%, recognize attending to ESG issues is an important aspect of being a modern business. However, there is a massive disconnect between recognition and action, with only 31% having dedicated staff and resources devoted to ESG, and only 35% incorporating ESG into company strategy. A slight majority, 54%, report setting and taking action on specific environmental targets, while only 44% currently measure social impact.

“Many businesses today are struggling to prepare for next month, let alone years from now,” noted Vaibhav Sahgal, Principal at Economist Impact. “Firms genuinely embedding principles of future-readiness from our Future-Ready Business Benchmark into their operational realities will maintain and grow their competitive advantage. Our data validated the fact that it is particularly challenging to make progress on the matter when juggling a vast array of often competing priorities. Our guidance is to start where the gaps are most significant and dial up the focus on people; the benchmark offers tangible calls to action for businesses across countries and industries. A failure to embrace the volatility that is here to stay, and prioritize business plans and investments accordingly, puts your business at risk of losing relevance.”

To go far, we must go together. You can review the Dutch extract findings from the report here and learn what executives in the Netherlands and globally need to do now to prepare.

For more, visit the modern business section of our website, or contact us.

About Cognizant. Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at